Monday, July 26, 2010

Email Marketing - Get More Subscribers and Keep Them

All successful online marketers have one thing in common; they all have an email list. The larger the list, the more money you can make. Makes sense but sounds a little simplified doesn't it?

After all, you need to get people onto your list in the first place AND you need to keep them there AND make sure that they click the links you want them to click.

So how do you accomplish all of this?

Getting People On Your List

In order to get people to sign up for your list you must offer them something of value. This "value" can be something free such as a free report, a free e-book, a free trial version of some software...whatever the case is, you must offer them something.

After all, no one signs up to an email list without knowing what benefit it is to them.

Next, use a pop-over form to get them to subscribe to your list. There are many ways you can add your opt-in form to your page; either within the sidebar of your website or embedded within a single web page. However, according to a test performed by MarketingSherpa.com, they were able to increase their subscriber rate by 1,000% simply by using a pop-over opt-in form.

Use social proof. Aweber, a well-known auto-responder company noted that using social proof; that is, showing potential new subscribers how many people were already subscribed to the newsletter, boosted a landing page's conversion rate by 32.4%. This is accomplished by showing a "subscriber count chicklet" provided by Aweber.

Getting People to Open Your Email

People are bombarded with emails all day long so you must make yours stand out from the crowd.

First, within the "from" line of your email, add in some special characters around your name. For instance, if you send your information from "How to Tie Your Shoes", use dashes, dots or spaces in front of and behind that name. For example; "-- How to Tie Your Shoes --", or "...How to Tie Your Shoes..." or even "___How to Tie Your Shoes___". This will differentiate your email from the dozens of others that people receive.

Next, make the headline compelling. Instead of just sending out promotional emails like everyone else, put a twist on the topic. One way to do this is to suggest how they might use the product you're promoting.

Keep it short and use "power words". These are words such as "Surprising, Unexpected, Ultimate, and Crazy."

Getting People to Perform an Action

Instead of making people read all the way down your page to get to a link, make it easy for them by placing this link towards the top of the email. Additionally, use alternatives to plain links; these would be things such as buttons that they could click on or even a click-able image.

Don't forget too that you can also incorporate a video link into your emails. You can do this by choosing the video you want to promote, taking a screenshot of that video and adding that as an image to your email and then making it a link that goes directly to the video.

Whatever you do, don't forget to test, test, test. Each person's email list is different and you never know how well your list will respond to a different version of your email; without testing you could be missing out on a double-digit increase in subscriber rates.

Next, get some great advice from recent [http://howtovideos.kristinewirth.com/newsletters/Aweber.html]Aweber blog posts chock full of tips you can use for your own email marketing campaign. Or just simply visit [http://howtovideos.kristinewirth.com/newsletters/Aweber.html]http://howtovideos.kristinewirth.com/newsletters/Aweber.html.

Kristine Wirth is a full-time Internet Marketer who began her career creating websites in 1996.

She has helped thousands of people understand how to create websites, use social media tools, and get their head around difficult concepts such as affiliate marketing and SEO so that they can grow a successful online business.

Article Source: [http://EzineArticles.com/?Email-Marketing---Get-More-Subscribers-and-Keep-Them&id=4735978] Email Marketing - Get More Subscribers and Keep Them



Thursday, July 22, 2010

How Not to Create an Online Business

As a web company we are in contact with many embryonic web businesses. Some have been in existence for a while, others still have the wrapping on them. One common theme we find, and it's a real issue, is business owners don't think about web traffic until it's too late.

It's not uncommon for them to build a website, buy stock and get all their ducks in a row, then wonder about how they will tell people about their website. Obviously you can't send traffic to a website that doesn't exist but you should be thinking about web traffic approximately 3 seconds after you've had your eureka moment for a new business that's going to transform your life.

In fact, if you are looking at business ideas I'd suggest on-line research (keyword research, competition analysis etc) should be top of your list of priorities.

Here's a common email we receive.

"We've created an on-line shop and we NEEEEEEEEEEED to be on page one of Google when people search for 'blue widgets'"

You know, it's a bit like building a bricks and mortar shop in the middle of nowhere, filling it with stock and then trying to work out how you are going to attract customers from the nearest city 80 miles away! You just wouldn't do it!!

The thing is, attracting those people from 80 miles away might be easier than securing a page one Google position for a specific high value search phrase, people, it's a big bad world out there, wise up and consider web traffic early.

There are of course some easy ways of promoting your business if you have the funds to do it. For example you can use Pay Per Click advertising. It's simple, it works and it generates instant traffic. Mind you, using our bricks and mortar analogy if you divert the traffic to your new shop and don't give them what they want you might as well flush your folding down can. Get PPC wrong and you'll become poor quite quickly.

There are also some funky ways of promoting your site off-line. For example White Van Ads (search for it) will promote your business to 1000's of people a day using mobile adverts carried on white vans, and a campaign won't break the bank.

Whatever you do don't leave website promotion as an after thought. All your hard work and investment creating your website, renting an office and buying stock will be wasted if people can't find your site and making sure they can isn't easy. To help you here's a handy check list to creating a successful on-line business.

1. Have a great idea for an on-line business
2. Establish what people who will buy from you search for
3. Establish how hard it will be to rank your website in the search engines
4. If 2 & 3 stack up proceed, if not go back to step 1!

Of course you may need to secure the services of a company who can help you understand the on-line landscape (steps 2 & 3) but it's better to spend a little early than lose your life savings.

Article Source: [http://EzineArticles.com/?How-Not-to-Create-an-Online-Business&id=4250217] How Not to Create an Online Business



Tuesday, February 23, 2010

Home Based Business on the Internet - What's Next?

How many times have you read about someone or, better yet, have seen someone on TV that has invented this little doodad that has made him or her a millionaire. Then at that moment, you said "Why can't I do that?". We all have done that. The one that comes to mind is the Intel commercial with this guy who helped invent the USB. As he walks through the room everyone is falling all over him for an autograph.

Well, we all wish we could do that and the truth is, we can. It just depends on what you call an invention. The doodad can be anything, even a website. We all can be inventors of our own unique websites and businesses. Many people think about "inventing" their own business but think that it's impossible, too hard, too involved, or too much work.

It's none of those things, especially impossible. If you take the time to think it through, you may realize at least one important thing. If you are reading this, then you already have the most important tool that you need. A computer. They call it the World Wide Web for a reason - it is world wide and the computer puts you, literally, in touch with the world. And you have the most important asset you will ever need - you.

Not that long ago, I was afraid to even touch a computer. I couldn't even play a game on one. I thought surely that I would hit the wrong key or button and kaboom, the thing would blow sky high never to be put back together again. Then I had a job where I had to learn how to use and work with a computer. I found out that it wasn't that scary after all and it was downright hard to blow one up. It's like everything else in this world, it takes time to feel comfortable with something new, especially technology. And when you're a baby boomer, it's even a little tougher.

When I was finally fed up with working for someone else, I bought a desktop with the sole idea of starting my own business. Then the question "What's next?" How do I go about starting a business and what are the first steps I need to take? I found that I needed to decide what I was going to sell. I don't care what anyone says, if you're going to do business, you're going to be selling something, mainly yourself. So, was I going to sell a product or service.

I decided to do both. Sell a combination of rel=nofollow [http://hibzzusa.com]products and services. The services would be mostly free as an aid to the products I would offer. Great, now next on the agenda would be creating a name or domain for the business. It should be short, easy to remember, and most of all, available. It should also relate to my products or services. The domain name, or URL, has to be registered, so I went to GoDaddy to check the availability of the name I'd chosen and then register it. I went with GoDaddy because of their reputation, customer support, and pricing.

Now I had a domain name (URL) and it was time to find a server or hosting service. You have to have a host or you won't be on the web. All of these services have machines out there somewhere that are awake 24/7 so that when someone types in your URL in their browser, your website pops up on their computer. There are several services out there, but I chose HostGator for the same reasons I chose GoDaddy. And they have several upgrades available so I can add-on domains down the road.

After about 24 hours, I typed in my brand new URL and there it was, my very own website. Now it was time to really get busy and it turn into a money maker.

Tom Neher

Financial Freedom @ Home http://hibzzusa.com/

Article Source: [http://EzineArticles.com/?Home-Based-Business-on-the-Internet---Whats-Next?&id=3751651] Home Based Business on the Internet - What's Next?

Issues of Network Marketing

Good day! Today we will finish up self-employment in sales with a focus on network marketing. We discussed more "traditional" sales (real estate, etc.) last week and all the principles of business that were discussed there also apply here.
Okay, let's tackle network marketing! The first thing that comes to mind when someone mentions network marketing is multi-level marketing (MLM). Immediately, the majority of people are repulsed by the idea of hitting up all your friends and family to convince them to buy personal hygiene products, soap, nutritional supplements, etc. There is a huge stigma out there about this type of sales, and one can argue it's the quickest way to empty a room is to mention that you are now in network marketing and you would like to talk to them about it.

But let's be fair here. If you stop and think about it, virtually everything you do involves networking. Whether it is getting a recommendation for a job, a good barber, mechanic, babysitter, a good restaurant, you get the idea. So network marketing isn't really all that bad after all. So what is the problem? Some will argue it's the products that are being sold and the means in which it's done. Another argument is that you have to inventory products at a considerable expense and having to sell them to reimburse yourself with the profit margin being minimal.

There was a point in time that all these criticisms were true and in some cases still are. However, this industry has advanced considerably and virtually all these arguments can now be disputed. Products are now more varied and definitely much more sophisticated, especially in the financial fields, and inventorying is now a thing of the past. Probably the biggest hang-up for people was the marketing aspect of approaching people. No one is safe! Everyone is a potential target! Well, that too is a thing of the past. Enter the internet! Today, there are very high-tech systems out there that do your marketing for you and eliminate the biggest stumbling block and fear that people have about this industry. Quite honestly, this form of sales has become relatively painless and can be extremely lucrative if it's done right. Having said that, it still involves dedication and commitment. You will get out of it what you put into it.

In fact, that brings me to the subject of my next article. I will discuss the principles that need to be applied in order to be successful regardless of what type of self-employment that you take on. This information will make the difference between being successful or just average, if not potentially fail. If anyone would like more specific information on these "new and improved" marketing systems and advanced products, please send me an email at [mailto:steve@steve-litt.com]steve@steve-litt.com. My next entry on success principles is really going to be important, so don't miss it!

Let me leave you with this quote by Vince Lombardi: "The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will!" http://secretstopersonalwealth.com

Article Source: [http://EzineArticles.com/?Issues-of-Network-Marketing&id=3739327] Issues of Network Marketing

Tuesday, February 16, 2010

Teamwork Revolution Power System

I would like to privately invite you into something that can change your financial future forever, as it already has for so many others. It is called Teamwork Revolution Power System. It has designed to be mathematically superior to every home-based business or matrix program that has ever been created, or ever could be created, and I would like to privately invite you to join me in this history making opportunity, as what has been done by this company has never been done before.

In virtually every way, this program is mathematically unbeatable. It allows all members to break even and recoup their monthly membership fee WITH ONLY TWO REFERRALS(which is mathematically unbeatable), provides the fastest spillover rate mathematically possible, has a payout percentage of 96.8%, and allows all members to earn an average of 450% more money than the owner of the company.

It is a 2x8 forced matrix with a monthly membership fee of $29.95 that pays out 96.8% in the following format:

Level 1: 2 people x $15 = $30 (Already in profit with only 2 referrals)
Level 2: 4 people x $1
Level 3: 8 people x $1
Level 4: 16 people x $1
Level 5: 32 people x $1
Level 6: 64 people x $1
Level 7: 128 people x $1
Level 8: 256 people x $8
Total monthly income = $2,330 with only 510 people in your downline

Compare this to other popular programs that require more than twice as many downline members to earn less money, require far more people to break even and recoup your monthly membership fee, and provide much slower spillover rates.

As you can see, with this system you are provided with a mathematically impossible to beat rate of spillover, a mathematically impossible to beat "break even" point, an industry leading and virtually unbeatable 96.8% payout, the ability to earn $2,330 with only 510 people in your downline, which you'll achieve at the fastest rate possible due to the mathematically unbeatable spillover rate, while earning an average of $4.50 per downline member, which is more than 450% more money per person than the owner of the company makes.

I don't think I need to explain to you how revolutionary and unprecedented this is. This is something that has never existed in the MLM and affiliate marketing world before, and in all honesty, can't be beaten, therefore making it impossible to happen again.

This is what the multi-level marketing and home-based business industry has always claimed to be, but has never delivered upon. It's about serving YOU....not the owner of the company. I invite you to accept my private invitation and get in on this explosive business that is taking the world by storm as soon as possible.

For more information, please just click on the link below.
http://www.twrpowersystem.com/aff/pages/azril17.php

If you have any questions at all, I would be happy to answer them for you.
Please take a look at the company's very impressive list of products and services:

1. Professional Web Hosting with UNLIMITTED Web Space

Host Unlimited Websites With Unlimited Domains and Unlimited web space.
We provide :
Easy 3-Click-Install Professional Blog Hosting (Wordpress available).
Easy 3-Click-Install For Professional Content Management System (Joomla available).
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Easy 3-Click-Install For Professional Classifieds Script. Run your own Craigslist!

Free Easy SiteBuilder for custom web design and development.
Unlimited MySQL Databases.
Unlimited Web Space.
Unlimited Personalized Email Addresses connected to your website .
Unlimited Domains and/or subdomains.
Unlimited FTP Accounts.

2. Web Hosting Reselling.

With our professional VPS Hosting, you are able to start your very own web hosting business with our reseller program. Apart from our affiliate program (where you get paid a fixed commission for introducing our products to other customers), you are now also able to become a reseller, where you will have your own web hosting company with your own brand! You can set your own price and customized service as you wish. Plus, we will provide extra technical assistance for you as well.

Some highlights of what you will receive as a reseller:
- Your own Web Hosting Manager (WHM) - To set a customized hosting package for your customers, and to manage all the hosting aspects of all your customers.
- cPanel - That your customers will be able to use to manage the web hosting service you provide.
- Sitebuilder - Where your customers can easily create and build websites without being tech savvy.
- Fantastico Deluxe - Where your customers can perform Easy 3-Click-Installations of enterprise grade popular web scripts (for example: Wordpress for professional blogging, and Joomla for professional Content Management System).

3. Personal auto-responders for members to use as they wish.

You may have heard the term "the money is in the list," referring to email lists. Well it is, but traditionally, you would need to purchase an auto-responder system separately to be able to efficiently stay in touch with your email lists. Teamwork Revolution Power System includes a personalized auto-responder free of charge.

Auto-responder features:
- Automated email sequences that will be sent out as you personally schedule it.
- Mass email your opt-in contacts for news or announcements.
- Easy integration to capture-pages.

4. Pre-made capture pages.

It has been proven through research, and is well known among all top Internet marketers, that obtaining a prospect's email address through a capture page and keeping in touch in with them (such as through the auto-responder provided by TWRPS) can boost your productivity by up to 66%.

Capture pages are important to initiate desire and anticipation of prospects
who can opt-in to our company auto-responder (explained below) for more information and be added to your auto-responder list as well. The second you sign-up as a Teamwork Revolution Power System affiliate, your personalized capture pages will be automatically created on the fly. Branding yourself is an integral part of marketing, and with our service, this is done instantly, saving you time and effort. Your marketing can be executed immediately.

Your pre-made capture pages will include:
- Your name, contact info, photo (if desired), and even a personal video that is embedded automatically (again, if desired).
- Content that blends with James Al-Oboudi's sales copy that will optimize conversion rates and opt-in rates.
- Continuous automated email marketing sequences through our company auto-responder, sending targeted promotional emails to your prospects to assist you in recruiting them. Every email address "captured" though your pre-made capture pages will be entered into our system, added to our company's auto-responder list, and be sent a series of pre-written emails to greatly enhance your marketing efforts and fill your downline as quickly as possible.
- The ability to 'remember' you as your prospect's sponsor for 90 full days. You will still receive a commission even
if the prospect signs-up as an affiliate 90 days after first visiting your capture page, as your information will be stored as that prospect's sponsor.

5. Ability to create your own capture pages.

With our easy to use sitebuilder, you can create your own capture pages that can be integrated with your own personal auto-responder, included at no extra charge.

Alternatively, you will be able to choose from our wide variety of tested 'high conversion rate' capture-page designs to create them almost instantly.

6. Company Auto-responder.

As explained above, every single email address "captured" by your capture pages (whether using the pre-made capture pages, or your own personally designed capture pages) will be entered into our company auto-responder list. From that point on, your prospects will begin receiving a series of promotional emails, pre-written by James Al-Oboudi, inviting them to become members of Teamwork Revolution Power System. This is an extremely valuable service for those who simply don't have the time to market or stay in touch with their prospects in an effort to recruit them. The lack of continual contact with prospects can lead to a dramatically decreased productivity rate, which makes this service indispensable. With the combination of our pre-made capture pages, company auto-responder, and home landing page, 90% of your job as a marketer is done for you by us.

7. Online conference rooms.

Experienced marketers fully understand that keeping in touch with your downline is crucial to maintaining success as an affiliate marketer. To help you do this, we provide you with access to our online conference rooms in which you can provide a virtual meeting ground for your entire downline to converse with each other in an attempt to build greater team unity and support.

Furthermore, you can conduct webinars (online training seminars) through our conference rooms, allowing you to personally train your downline members in a manner where they can see, hear, and interact with you. This is a tremendous tool to greatly assist you in building a strong downline of powerful Internet marketers.

Likewise, you can use our conference rooms to hold online meetings for anything you desire, such as "meet and greet" seminars in which all of your downline's new prospects can come to be educated about Teamwork Revolution Power System on a much more personal level. Imagine how much your conversion rates will rise when your prospects see and hear an entire team of people welcoming them and teaching them in detail how they can financially prosper with your team.

8. James Al-Oboudi's 24 page marketing e-book.

This 24 page marketing guide, personally written by James Al-Oboudi and used by him to become one of the affiliate marketing world's top performers in less than three months with ZERO previous experience and without spending any money at all, clearly explains in step by step detail how anyone who is new to affiliate marketing with no experience, or even those who have been in affiliate marketing for years, can tremendously boost their success without spending a cent.

This ebook has been described by those who have read it as "superb", "the best marketing guide you'll ever read," and "a highly marketable product that James could easily charge a large amount of money for," but it is yours absolutely free of charge as a member of Teamwork Revolution Power System.

9. Ongoing personal marketing training through our support forum.

Not only is James Al-Oboudi in the support forum on a daily basis, interacting with all members in an effort to train them and help them succeed, but our highly qualified staff and tremendously talented affiliates, many of whom are among the most successful Internet marketers in the world, are there to continually lend their valuable advice and marketing techniques.

10. Digital File storage.

Backup your important files online and retrieve them anywhere.
Features of our Digital File Storage product:
- Unlimited space.
- Created unlimited directories or folders.
- Secure with user authentication.
- Download, rename, copy, move and delete files.
- Support for downloading files and folders in zipped format.
- Multiple file uploading.

11. Free (optional) integration with Google Apps.

If you like using Gmail, how about using our own domain but with a Gmail and Google engine behind it?

Features:
- Have your own domain, but with a Google Mail user interface, feature rich, and fast.
- Collaborate with your team members with your own branded Gtalk and shared calendering.
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- Access your emails directly from your mobile phone.

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